The opportunity
As Mexico's leading packaged-vegetable brand, Vegetalistos was ready to grow beyond “ready to eat” into “ready to cook” and “ready to add.”
Vegetalistos / Content Platform
FRESCURA
LISTA PARA
LA ACCIÓN.
Expanding a category by showing that fresh can be ready for whatever real life throws at you.
- Client
- Vegetalistos
- Market
- Mexico
- Scope
- Brand platform / Content strategy / Social
The campaign
The launch of Cilantro Vegetalistos and other new products gave us the perfect way to make that expansion tangible. We created a content platform showing that the products weren't only ready for different uses; they were ready for the unpredictable meals, moments and plans of real life.
The content
READY FOR
REAL LIFE.
Short 01
Short 02
Short 03
Short 04
From product benefit to brand behavior
READY TO EAT. READY TO COOK. READY TO ADD.
READY FOR ACTION.
That's the case.
SEE ALL WORK ↗