LA TARJETA
DE CRÉDITO
MÁS SEXY.

The opportunity

Rappi built its own bank and launched RappiCard: a branchless credit card with no lines, no hidden fees and none of the usual banking friction. It was the opposite of a traditional bank, so it couldn't sound like one.

The campaign

Even digital banks fall back on the same language the industry has used for decades. To make RappiCard's benefits feel genuinely different, we gave finance a tone it would never dare use: absurd, provocative and built for a generation looking for something else. We introduced it as “The sexiest credit card.”