The opportunity
Mexico is LALIGA's second-largest fan market. Yet many of those supporters are questioned for following clubs from a country they weren't born in. LALIGA wanted to strengthen that bond and invite even more fans in.
LALIGA / Fan Recognition Platform
PASAPORTE
AFICIONADO.
A borderless way to make international fans official.
LALIGAMX
PASAPORTE
AFICIONADO
OFFICIAL FAN DOCUMENTNFT
- Client
- LALIGA
- Market
- Mexico
- Scope
- Strategy / Creative / Digital experience
The solution
We created the LALIGA Fan Passport: an official document issued by the league and minted on the blockchain as an NFT. It recognized fans whose passion for their clubs could rival, and often surpass, that of supporters born in Spain.
The case film
FANDOM,
MADE OFFICIAL.
Belonging is earned
YOU DON'T HAVE TO BE SPANISH TO LIVE LALIGA.
PASIÓN SIN FRONTERAS.
That's the case.
SEE ALL WORK ↗