Félix / World Cup Campaign

ENVÍA MONEY
COMO UNA LEYENDA.

A dream team of Latin American football legends shows there's only one smart way to send money home.

Luis El Matador Hernández holding a football
Client
Félix
Market
US / Latin America
Scope
Strategy / Creative / Film
Year
2026

The opportunity

The World Cup is crowded territory for brands. But for Latinos living in the US, football is more than a sport: it reconnects them with the teams, memories and traditions they left behind. That made the tournament a natural moment for Félix to connect with its audience.

The campaign

We assembled a dream team of football legends from across Latin America to tell a playful story with one simple message: sending money home any way other than Félix is absurd.

The film

PLAY IT
LIKE A LEGEND.

The legends playing football in the neighborhood
Faryd Mondragón in the campaign film
Goalkeeper preparing to stop a shot
Carlos Pavón and Luis Hernández on the pitch
Carlos Pavón in front of a graffiti wall
Envía money como una leyenda campaign end frame

That's the case.

SEE ALL WORK ↗