Félix / Rebranding Campaign

#SIN MIEDO
AL CAMBIO.

A new identity launched with the same fearless attitude that keeps immigrants moving forward.

Juntos We Succeed: Félix and Enrique El Perro Bermúdez reveal their new look
Client
Félix
Market
US / Mexico
Scope
Strategy / Creative / Film / Social

The opportunity

Félix lets people send money from the US to Mexico through WhatsApp. In 2025, the company unveiled a new identity and needed its entire user base to recognize the change while introducing the brand to a new audience.

The campaign

We launched the new Félix with an unapologetically Latino campaign inspired by the immigrant mindset: always moving forward, never afraid of change. And who better to embody it than a celebrity who had worn the same look for decades? Enrique “El Perro” Bermúdez changed his look right alongside Félix. ¡Versallesco!

The film

CHANGE NEVER
LOOKED THIS LATINO.

Enrique El Perro Bermúdez wearing his new look in the Félix campaign
Sin Miedo Al Cambio social campaign asset
Sin Miedo Al Cambio campaign asset in the new Félix colors
Félix got a glow up campaign asset
El nuevo Félix quedó chidongongo campaign asset

New look. Same forward motion.

FÉLIX CHANGED. EL PERRO CHANGED.

#SINMIEDO
ALCAMBIO.

That's the case.

SEE ALL WORK ↗