Félix / Holiday Campaign
A holiday story about the distance families endure—and the love they still send home.
The human truth
Every year, millions of Latin American migrants spend the holidays in a country far from home, hundreds or thousands of miles from their families. Yet the work they do every day—and the money they send back—helps those families build a better life and enjoy the season. That makes the sacrifice worth it.
The campaign
For the 2025 holidays, Félix chose to step out of the spotlight. As an ally to Latinos in the U.S., the brand told an intimate story about the people behind every transfer and the families for whom Félix has become an invaluable connection to home.
The film
The holidays, from a distance
FAR FROM HOME. PRESENT IN EVERYTHING THAT MATTERS.
That's the case.
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