Vegetalistos / Influencer Marketing

GET READY
WITH ME.

A familiar social format turned an unfamiliar product benefit into something people could see, understand and use.

Ana Paola Flores getting readyCilantro Vegetalistos being added to a recipeAna Paola Flores finishing her look
Client
Vegetalistos
Market
Mexico
Scope
Influencer marketing / Creative concept / Social
Talent
Ana Paola Flores

The challenge

Vegetalistos launched ready-to-cook cilantro: washed, disinfected and ready to use. But adoption was slow because many people didn't even consider cilantro while cooking. Washing and disinfecting it felt like one more step—which was exactly the problem the product had solved.

The idea

We turned a familiar social format into the product demonstration. In a Get Ready With Me campaign starring Ana Paola Flores, “Cilantro Vegetalistos, as ready as I am” followed her getting ready for different plans while the product helped her get both the food and her look ready on time.

The content

THREE PLANS.
ZERO EXTRA STEPS.

GRWM 01

GRWM 02

GRWM 03

Cilantro Vegetalistos ready-to-cook pack
Ana Paola Flores speaking to camera
A finished dish prepared with Cilantro Vegetalistos

Cilantro Vegetalistos, tan listo como yo

GET THE FOOD READY. GET YOURSELF READY.

AS READY AS I AM.

That's the case.

SEE ALL WORK ↗